30/01/06
UGH-BOOTS gets the boot!

Who owns UGG, UGH, or UGH-BOOTS?   NOBODY!
In a recently handed down decision by the hearing officer Ian Thompson, the Registrar directed that the registered mark UGH-BOOTS be removed from the register on the grounds of non-use during the last three years. Moreover, the hearing officer observed that the words “UGG” and “UGH” had become generic in relation to sheepskin boots. Full decision available on the IP Australia website.

A comprehensive trade mark search is the crucial first step before adopting a mark to determine availability and to assess risks of infringement and conflict.

To forego a search prior to launching or expanding your brand is to flirt with danger.